Putumayo World Music

Web Site Design

Project

Established in 1993, Putumayo World Music is known throughout the world for its upbeat and melodic compilations of great international music that is "guaranteed to make you feel good!".

My Role

• Defined user needs using qualitative and quantitative research and analysis.
• Documented design requirements and user goals.
• Established usability guidelines through heuristic evaluation of current site, listening to nearly their entire music catalog, and prioritised those findings for design.
• Collaborated with business, creative and technical team to review project requirements.
• Designed and prototyped the user interface using HTML and CSS.
• Facilitated end user testing and stakeholder review meetings to ensure accuracy of deliverables and meeting of project goals.
• Obtained buy-in of design direction from the executive sponsor of the project through creative vision, project planning and providing successful iterative results.
• Established high level of trust with the client by providing end-to-end support, creative solutions and attentive customer service.

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