Putumayo World Music
Web Site Design
Project
Established in 1993, Putumayo World Music is known throughout
the world for its upbeat and melodic compilations of great
international music that is "guaranteed to make you feel good!".
My Role
- Defined user needs using qualitative and quantitative research and analysis.
- Documented design requirements and user goals.
- Established usability guidelines through heuristic evaluation
of current site, listening to nearly their entire music catalog,
and prioritised those findings for design.
- Collaborated with business, creative and technical team to review
project requirements.
- Designed and prototyped the user interface using HTML and CSS.
- Facilitated end user testing and stakeholder review meetings to ensure
accuracy of deliverables and meeting of project goals.
- Obtained buy-in of design direction from the executive sponsor of the
project through creative vision, project planning and providing successful
iterative results.
- Established high level of trust with the client by providing end-to-end support,
creative solutions and attentive customer service.
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